Hi! If you need a logo and you have never worked with a designer before I hope this page will help you understand and feel ready for the process. A good plan is essential to keep both the client and the designer organized and provides a clear framework of expectations for the client.

Step 1: Introduction and Info Gathering
I usually start with an introductory meeting/email/phone call with the client. In this first meeting we’ll chat a bit just to get the basic idea of what you need.  I may run you through a list of questions from my client call in sheet and design brief questionnaire to make sure we leave no stone unturned.

Step 2: Proposal
After I have all the information I need, I will put together a project proposal, which includes a complete overview of the project, service terms and agreements, and a bid contract and send it to you to look over. Upon your approval of the proposal, signing of the contract and my receipt of 50% of the bid, I then start producing the sketches.

Step 3: Sketching
Depending upon the individual's needs and the various directions this phase can look different for each client. I'll provide pencil sketches of the concepts we discussed exploring in the first meeting, we'll discuss them and from there the client picks one sketch as the main design direction, and may request up to 3 rounds of edits (unless a different agreement is decided upon - for folks that know what they want, less sketches are needed, for the client that needs more research and development, an extensive sketching phase may be advisable). If the logo design is going to be including a proprietary font, discussion and research into that aspect will happen at this time. The client gets up to 3 contact sheets showing different fonts applied to the logo if needed. A typical contact sheet can hold 3 - 6 logos depending on design size.

Step 4: Digital Creation
Upon final approval of the sketches*, the logo is created digitally in black & white either in Adobe Illustrator. If particular fonts need to be decided on and purchased that usually happens at this point.

Step 5: Color
After the artwork is digitized, the client then approves or gets up to 2 more minor edits before the color process begins. If needed, a contact sheet of up to 4 different color palettes applied to the logo can be requested. After the color palette is decided on the logo is finalized and upon approval of the final logo, the remaining amount of the payment is due and the client receives the files.

Step 6: Unveiling 
Unveil your new logo to the world! Did you know I can also help you with creating content for social media accounts, branding, photography and business marketing materials such as business cards, rack cards, menus. If you are interested in these services please let me know.

*Communication and my availability:
Good, clear communication is key to a smooth logo design project and is especially important to establish in the first briefing.  I am a great communicator and will do my best to answer you in a timely manner. My business hours are Monday - Friday 9 - 3:00 Rocky Mountain Time.

*If significant changes (i.e. new sketches or a completely new design direction) are requested at any point past the digitizing phase, the contract must be re-negotiated, or the client will agree to a billing of an hourly rate of $75.00 per hour on top of the initial price for the extra time required to produce new sketches and digitized artwork.
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